Posts Tagged ‘marketing

02
Jul
10

Video Dance Party! Move Your Dead Bones by Dr. Re-Animator

a Primal Root Dance Party

Over the years horror film marketing campaigns have given us some interesting and cool music videos would play on the 24 hour cycle at MTV in an attempt to lure us, along with our wallets, over to the local googaplex and then over to the record store to purchase the tie-in soundtrack album. Freddy’s done it, Jason tried his hand at it once or twice, and even Ghostface made several tie-in music video ventures.

However, no horror franchise has ever made a musical single/video tie-in to their film like the one located in the special features of the Beyond Re-Animator DVD.

Seeing as the Re-Animator series has always been under the radar, especially now in it’s third entry released back in 2003, it seemed like the last film on earth that you’d produce a music video for. It was released straight to video here in the states, music videos were a dying art form by then, and it was the third entry in a cult franchise.

But somehow…they created a masterpiece.

Holy Crap! Now, not only do I want to see Beyond Re-Animator, I also want to dance my ass off!

Who exactly is Dr. Reanimator? I have no F-ing clue. I have done MINUTES of research and could find nothing on the guy. All I know for sure is this guy know how to throw a party! Dressed as a Doctor of medicine, looking like a gay Spanish pool boy, and crooning with a creaky, deep, sexy voice, Dr. Reanimator informs us as to what his “Green Color” will do for us once we ingest it. “Green Color” must be Dr. West’s experimental serum.

What exactly will it do? Let Dr. Reanimator explain…

“If you’re feeling dead i’ll be your re-animator
I’ve got a way to bring you to life
A superior existence with no one to control you
Where you can always do what you like

Let me give you some green color
And you will ask for more
You will see that you’ve never felt this way before
Party without limits, have sex and don’t be blue
Freedom is eternal for you, you, you!”

Hell, I’m sold!

Apparently, not only does West’s serum bring you back to life with super human strength and an uncontrollable rage to tear everyone in the room into dozens of mangled, meaty chunks, but it also is a liberator of the spirit and will allow you to have promiscuous sex without the threat of a guilty conscious. Quite the claim for a drug whose test runs have been far from stellar. It’s also not a far leap to take the title of “Move Your Dead Bones” and the song itself as a jingle for a male erectile dysfunction medication.

Move Your Dead Bones...with Viagra!

What I love about this video and the song itself is how off track it feels with the rest of the series. I always imagined some kind of indie new wave sort of sound representing Re-Animator, Something along the lines of Talking Heads (whose poster for Stop Making Sense makes a cameo i the original film) or Mars Volta. Never would I have attached the concept of a Pop Club Dance Song to Re-Animator and Dr. West’s sick experiments. On paper it sound absurd. But in glorious reality, this decision to go Disco worked in the films favor.

Re-Anmator is a strange, quirky, and unusual horror series. There’s none other like it. In a way, it makes perfect sense that the one piece of pop music attached to the series would be just as strange and quirky. Move Your Dead Bones is a classic. Now let’s go wiggle our butts on the dance floor!

Stay Trashy!
-The Primal Root

08
Apr
10

Elm Street Dance Party! Part One: DREAM WARRIORS!

by The Primal Root

Gather round gang and I’ll tell you a tale…one of a bygone age where there were entire channels dedicated to showing what were known as “Music Videos.” These little slices of awesome were used to promote musicians’ latest singles for their new albums while at the same time entertaining and impressing their fans. Some were more successful at the art form than others and the this form of media held strong for about twenty years.

There was even a time when movie studios made awesome music videos that not only promoted a band but tied into their upcoming movie as well! The Nightmare on Elm Street franchise is among the most prolific in that department. Freddy’s presence on a little channel known as MTV would help launch him into the pop culture lexicon.

In the week leading up to the release of A Nightmare on Elm Street part 3: The Dream Warriors Freddy was all over the station introducing music videos and threatening the teenage audience either through direct menace or by violently attacking children’s toys.

But I like to think what people remember most is the music video for the title track to the movie, Dream Warriors by Dokken! Now, I’m not going to lie to you, I have no deeper knowledge of this band beyond the music they created for Nightmare on Elm Street 3. But that music is so mind blisteringly awesome in it’s 80’s hair metal glam rock way that I will always consider Dokken among the most badass of goofy 80’s metal bands.

The music video is pure marketing genius. They have taken Dokken and inserted them into all the key sequences of A Nightmare on Elm Street 3. From Kristen’s opening nightmare, to the Freddy giant trouser snake set piece, to the final confrontation in some kind of Freddy Hell! Dokken is always there rocking Freddy’s evil away by declaring “WE’RE THE DREAM WARRIORS! AIN’T GONNA DREAM NO MORE! And maybe tonight…MAYBE TONIGHT YOU’LL BE GONE!”

Shiny happy faces at the Dokken & Freddy photo shoot!

The video is definitely dated but I believe it adds to the charm and nostalgia factor. This was the turning point when Freddy was transforming from a slightly well known horror boogieman to a true pop culture sensation and the most recognizable face in horror second only to Karloff’s Frankenstein monster.

I cannot help but think Freddy running the show at MTV for one week had a major hand in helping Freddy Krueger to the top of the modern horror icon dog pile. And the video for Dream Warriors is what sealed the deal.

So without any further a due, I present, Dream Warriors by Dokken!

Sat Trashy!
-The Primal Root




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