a Primal Root Dance Party
Over the years horror film marketing campaigns have given us some interesting and cool music videos would play on the 24 hour cycle at MTV in an attempt to lure us, along with our wallets, over to the local googaplex and then over to the record store to purchase the tie-in soundtrack album. Freddy’s done it, Jason tried his hand at it once or twice, and even Ghostface made several tie-in music video ventures.
However, no horror franchise has ever made a musical single/video tie-in to their film like the one located in the special features of the Beyond Re-Animator DVD.
Seeing as the Re-Animator series has always been under the radar, especially now in it’s third entry released back in 2003, it seemed like the last film on earth that you’d produce a music video for. It was released straight to video here in the states, music videos were a dying art form by then, and it was the third entry in a cult franchise.
But somehow…they created a masterpiece.
Holy Crap! Now, not only do I want to see Beyond Re-Animator, I also want to dance my ass off!
Who exactly is Dr. Reanimator? I have no F-ing clue. I have done MINUTES of research and could find nothing on the guy. All I know for sure is this guy know how to throw a party! Dressed as a Doctor of medicine, looking like a gay Spanish pool boy, and crooning with a creaky, deep, sexy voice, Dr. Reanimator informs us as to what his “Green Color” will do for us once we ingest it. “Green Color” must be Dr. West’s experimental serum.
What exactly will it do? Let Dr. Reanimator explain…
“If you’re feeling dead i’ll be your re-animator
I’ve got a way to bring you to life
A superior existence with no one to control you
Where you can always do what you like
Let me give you some green color
And you will ask for more
You will see that you’ve never felt this way before
Party without limits, have sex and don’t be blue
Freedom is eternal for you, you, you!”
Hell, I’m sold!
Apparently, not only does West’s serum bring you back to life with super human strength and an uncontrollable rage to tear everyone in the room into dozens of mangled, meaty chunks, but it also is a liberator of the spirit and will allow you to have promiscuous sex without the threat of a guilty conscious. Quite the claim for a drug whose test runs have been far from stellar. It’s also not a far leap to take the title of “Move Your Dead Bones” and the song itself as a jingle for a male erectile dysfunction medication.
What I love about this video and the song itself is how off track it feels with the rest of the series. I always imagined some kind of indie new wave sort of sound representing Re-Animator, Something along the lines of Talking Heads (whose poster for Stop Making Sense makes a cameo i the original film) or Mars Volta. Never would I have attached the concept of a Pop Club Dance Song to Re-Animator and Dr. West’s sick experiments. On paper it sound absurd. But in glorious reality, this decision to go Disco worked in the films favor.
Re-Anmator is a strange, quirky, and unusual horror series. There’s none other like it. In a way, it makes perfect sense that the one piece of pop music attached to the series would be just as strange and quirky. Move Your Dead Bones is a classic. Now let’s go wiggle our butts on the dance floor!
-The Primal Root